With no doubt chameleons in the wild are not as good looking as they are in captivity. Good nurturing pays off big time in captivity. Just think about it, chameleons in captivity don’t have to travel long distances to find food, they have water everyday and nice UVB lighting. 

Therefore we have observed that many chameleons we received with normal nice looks, after a few months in their new home they just burst in colours! 

Here we have some samples.